The Quick and Dirty Guide to Personal and Small Business Branding Audiobook By Ross Jaynes cover art

The Quick and Dirty Guide to Personal and Small Business Branding

Less Than a 30 Minute Read, But Years of Work! (Quick and Dirty Guides)

Preview

Try for $0.00
Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

The Quick and Dirty Guide to Personal and Small Business Branding

By: Ross Jaynes
Narrated by: Ross Jaynes
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $3.95

Buy for $3.95

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

"THE QUICK AND DIRTY GUIDE TO PERSONAL AND SMALL BUSINESS BRANDING" is a comprehensive and practical handbook that takes you on a journey to build and establish a strong brand for your small business. Written by an experienced entrepreneur who has successfully navigated branding challenges, this book provides valuable insights, tips, and step-by-step guidance to help you create a compelling brand identity.

In the introduction, the author shares their personal experience of reinventing and creating a brand from scratch. They empathize with the reader, acknowledging the overwhelming nature of branding when it's your name and responsibility on the line. The author's goal is to put the reader's fears to rest, help them find their authentic voice, and look across various platforms.

Chapter 1 delves into the crucial question of why you want to build a brand. The author emphasizes the importance of knowing your "why" and aligning it with your brand to maintain unity and set the right tone for clients. Through introspection exercises and seeking input from others, you'll better understand your strengths, weaknesses, and area of expertise.

Chapter 2 focuses on the naming process, which can often be challenging. The author provides guidelines and rules for choosing a clear, readable, writable name that evokes an idea or emotion. They also share strategies for overcoming the hurdle of a name that's already taken and caution against common naming mistakes.

In Chapter 3, the author explores the significance of securing a domain name (.com) and guides readers on how to check availability and register their desired URL. They explain the importance of having a .com domain and offer alternative options such as .net, .org, and country-specific extensions. The chapter also covers different hosting options, including free URL redirects, Squarespace, and self-hosting, with insights into the benefits and considerations of each.

"THE QUICK AND DIRTY GUIDE TO PERSONAL AND SMALL BUSINESS BRANDING" is a valuable resource for entrepreneurs and small business owners seeking to establish a strong brand presence. It offers practical advice, real-life examples, and actionable steps to help you navigate the branding process effectively. Whether you're just starting or looking to enhance your existing brand, this book will equip you with the knowledge and confidence to create a compelling brand that resonates with your target audience.

©2017, 2023 Ross Jaynes (P)2023 Ross Jaynes
Art Career Success Marketing
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about The Quick and Dirty Guide to Personal and Small Business Branding

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.