The Science Behind the Slogan Audiobook By Dan Lewis cover art

The Science Behind the Slogan

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The Science Behind the Slogan

By: Dan Lewis
Narrated by: Mark Schectman
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About this listen

Morton Salt was founded in 1848, originally selling salt, but it morphed into a salt manufacturer in 1910. Its logo and slogan, developed shortly thereafter, are a little strange for a salt company, though. The slogan, "when it rains, it pours," seems like a bad thing – rain isn't the most pleasant of weather and a downpour is even worse. The logo doesn't help: it depicts a girl in yellow, holding an umbrella that is shielding her from the rain – but she's spilling the salt she is carrying under her left arm. Why would a company want to be affiliated with a wet mess? Well, it didn't. Morton Salt wanted to be known for a scientific breakthrough that we now take for granted: a salt shaker that works when it's rainy out.

©2016 Dan Lewis (P)2016 Audible, Inc. Social Sciences
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