The Startup Way
Das Toolkit für das 21. Jahrhundert, mit dem jedes Unternehmen erfolgreich sein kann
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The Startup Way
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Narrated by:
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Olaf Renoldi
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By:
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Eric Ries
About this listen
The Startup Way hilft den Managern und Führungskräften dabei, die Herausforderungen des 21. Jahrhunderts zu bewältigen.
Was wir bisher zu bewältigen hatten, lässt sich nicht vergleichen mit dem Wandel, der noch auf uns zukommt. Wir müssen uns für diese neue Zukunft rüsten, so ungewiss sie auch sein mag.
In seinem Buch betont Eric Ries immer wieder, dass die Organisationsstruktur, für die er hier plädiert, nicht das Ende des Managements bedeutet. Ebenso wenig ist es das ein für alle Mal richtige Managementsystem. Vielmehr ist es das erste, das den Samen seiner eigenen Evolution in sich trägt.
Mit dem Hörbuch The Startup Way zeigt Ries die Methoden erfolgreicher Startups.
Angefangen bei der Entwicklung eines einfachen Produkts, ausgerichtet auf ein Kundenbedürfnis, über wissenschaftliche Tests, basierend auf der Methode kontinuierlicher Innovation und schließlich der Entscheidung über anpassen, oder belassen.
Der Autor lenkt unseren Blick auf eine völlig neue Gruppe von Organisationen:
- Etablierte Unternehmen, wie die "Kultunternehmen" General Electric und Toyota,
- Technologietitanen, wie Amazon und Facebook,
- "Next Generation-Durchstarter" des Silicon Valley wie Airbnb und Twilio.
Basierend auf seinen Erfahrungen der vergangenen zwanzig Jahre, in denen er mit einigen dieser Organisationen gearbeitet hat, entwickelt Ries ein System der Unternehmensführung, das zu stabilem Wachstum und nachhaltiger Wirkung führt.
Eric Ries ist Unternehmer und Autor des beliebten Blogs "Startup Lessons Learned" und Mitbegründer CTO von IMVU, seinem dritten Startup. Er ist ein gefragter Redner bei Tagungen und hat eine Reihe von Startups, Großunternehmen und Venture Capital Unternehmen, mit Blick auf Business- und Produktstrategien beraten.
Dieses Buch erschien im englischen Original unter dem Titel The Startup Way - How Modern Companies USE Entrepreneurial Management to Transform Culture & Drive Long-Term Growth.
©2018 Verlag Franz Vahlen GmbH (P)2018 ABP VerlagCritic reviews
Eric Ries kann der neue Peter Drucker werden. Dieses Meisterwerk zeigt, was moderne Unternehmen benötigen, um erfolgreiche Innovationen zu erreichen. Ries zeigt Unternehmern die richtigen Denkweisen und Methoden für den Aufbau von erfolgreichen Organisationen.
-- Robert I. Sutton, Professor of Management Science and Engineering and Professor of Organizational Behavior at Stanford
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