The Strategies Required in the Global Marketplace Audiobook By Barry Sullivan cover art

The Strategies Required in the Global Marketplace

Preview

Try for $0.00
Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

The Strategies Required in the Global Marketplace

By: Barry Sullivan
Narrated by: Barry Sullivan
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $2.95

Buy for $2.95

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

As the relentless pressure of globalization continues to build, what can you do to assure that your organization remains competitive? Barry Sullivan sets the context for what "going global" means and how that differs for products and services. He contends that a shared corporate view of the future supported by keen knowledge of foreign marketplaces offers the best foundation for effective global action. The discussion includes how to create such a shared view and how EDS, his own firm, leverages its resources for global success.

(P) and ©1996 Stanford Alumni Association
Leadership Management Business
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about The Strategies Required in the Global Marketplace

Average customer ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    4
  • 4 Stars
    0
  • 3 Stars
    3
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 4 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    1
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.