
Wardley Mapping Gameplays
Transforming Insights into Strategic Actions
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to Cart failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from wishlist failed.
Please try again later
Adding to library failed
Please try again
Follow podcast failed
Please try again
Unfollow podcast failed
Please try again
LIMITED TIME OFFER
3 months free
Offer ends July 31, 2025 at 11:59PM PT.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 3 months. Cancel anytime.
Buy for $9.99
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use, License, and Amazon's Privacy Notice. Taxes where applicable.
-
Narrated by:
-
Virtual Voice
-
By:
-
Mark Craddock

This title uses virtual voice narration
Virtual voice is computer-generated narration for audiobooks.
About this listen
Gameplays are a crucial component of Wardley Mapping that elevate it from a purely analytical tool to a dynamic framework for strategic action. Understanding and effectively utilising gameplays can significantly enhance an organisation's ability to navigate complex business environments and gain competitive advantage.
In Wardley Mapping, gameplays are context-specific patterns of strategic action that organisations can employ to influence their competitive landscape. These plays are not universal solutions but rather tactical approaches that can be applied based on the specific context revealed by a Wardley Map.
Gameplays can be categorised into various types, including:
- User Perception plays (e.g., education, bundling)
- Accelerator plays (e.g., open approaches, exploiting network effects)
- De-accelerator plays (e.g., creating constraints, exploiting IPR)
- Market plays (e.g., differentiation, pricing policy)
- Defensive plays (e.g., raising barriers to entry, managing inertia)
- Attacking plays (e.g., directed investment, undermining barriers to entry)
- Ecosystem plays (e.g., alliances, sensing engines)
How gameplays enhance strategic decision-making
- Contextual action: Gameplays provide a repertoire of strategic actions that are tailored to specific situations identified in a Wardley Map.
- Anticipation: By understanding common gameplays, organisations can better anticipate competitors' moves and prepare appropriate responses.
- Innovation: Gameplays can inspire novel approaches to addressing challenges or exploiting opportunities revealed by the map.
- Risk management: Certain gameplays can be employed to mitigate risks or defend against potential threats identified in the mapping process.
- Resource optimisation: Gameplays help organisations focus their resources on actions that are most likely to yield strategic benefits given their current position.
No reviews yet