Preview
  • Yes, It’s Your Fault!

  • From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth
  • By: Kelly Hopping, John Eitel
  • Narrated by: Jana Kay McHam
  • Length: 4 hrs and 51 mins

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Yes, It’s Your Fault!

By: Kelly Hopping, John Eitel
Narrated by: Jana Kay McHam
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $14.95

Buy for $14.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

Tired of the perpetual tug-of-war between your sales and marketing teams? "Yes, It's Your Fault!" offers a no-nonsense approach to bridging the gap and driving true collaboration—once and for all. Demandbase Chief Marketing Officer Kelly Hopping and Chief Sales Officer John Eitel, seasoned experts in the field, dissect the root causes of misalignment and provide a roadmap for tangible progress to practitioners and aspiring leaders in the B2B world.

With engaging anecdotes and pragmatic insights, this book breaks down complex issues into manageable strategies. From overcoming the pitfalls of technology reliance to navigating the challenges of personality differences, Hopping and Eitel offer actionable steps to bring alignment to your organization.

Discover how to:

  • Understand the underlying dynamics fueling sales and marketing misalignment
  • Implement practical solutions without disrupting day-to-day operations
  • Cultivate a culture of collaboration and unity for long-term success
  • ...and much more.

"Yes, It's Your Fault!" is the go-to guide for transforming finger-pointing and blame into handshakes and accountability—and unlocking the full potential of your organization.

©2024 Demandbase (P)2024 Demandbase
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Yes, It’s Your Fault!

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.