• TV Station Press Releases - When do you write them and what kind of coverage do you expect? Will people remember how many awards you won after you send the release? What pieces that used to be press releases could now be social posts? Not really having the impact they used to when local print publications might have picked them up and called about them. Nik and Jim have other ideas for using your time for in place of writing a press release.
• Organizational tools - side bar on discussing Trello, a tool we're familiar with, as a way to manage projects. Local media and agencies find it to be useful for keeping their work and clients' teams on message and task. Just scratched the surface on this one. If you're an expert user or have other ideas, let's schedule an interview for a future episode. https://trello.com/
• Black History Month and media treatment in 2021. Tons of media outlets producing stories focused on the contributions of black people in history. Valuable stories that need to be done, for sure. We discuss a campaign that kicked off in 2019 on ESPN's channels and how media companies could shape their messages to be inclusive all year round. More than a month, more than a slogan and more than a sponsored effort if we want to sustain the movement that was reinvigorated last May with Black Lives Matter. Here's a link to Trollback + Company for a taste of the ESPN campaign. https://trollback.com/projects/espn/    
• CatchaFire.com is a site where you can volunteer your skills and time to non-profit organizations.  https://www.catchafire.org/
• Stock Footage - The Big Game this past weekend aired two commercials that used the same clip of stock footage. It used to be something was never done, but today it's commonplace. Ubiquitous equipment availability, more talent across the creative population and web downloads are making this a reality all the time. Are you concerned about the use of stock footage? We're not and we discuss. Indeed - https://www.youtube.com/watch?v=pZodu9AgwZE and Guaranteed Rate - https://www.youtube.com/watch?v=Nf0QvCq3quk
• Amazon advertising opportunities and how it impacts local media. Amazon monthly user numbers are growing like crazy and selling advertising growth is big business that's elbowing their way into local markets, in addition to running a huge web file services system that's everywhere today. So in addition to storage, there's this new ad platform that is taking on the traditional media world. How can local media still play? https://amzn.to/2Z4omO1
• Dovetails into a discussion of local media organizations and aggregating their impressions for promotion purposes and finding eyeballs across multiple platforms. Then utilizing those views to grow ratings in this fragmented marketplace. GRPs and impressions. The complicated and simple ways of getting your voice heard and seen across multiple platforms in this fragmented media environment. More on another pod as we continue to explore. One to consider as you search is https://www.ispot.tv/

Production of Nik and Jim. 
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