• Interesting consumer research from an online report. Morning Consult posted a summary report and analysis from three different surveys in 2020. Plenty of direct benefits that people expected from brands and businesses. It's a good read and worth your time if you like these kinds of studies. https://morningconsult.com/2020/10/08/holiday-brands-message-consumers-analysis/
• Are you using "Thumbstoppers" in your social media messages? LinkedIn Business recommending "Thumbstoppers" to market on their platform. We've had tons of experience helping TV stations focus these efforts trailing way back to 2016. While not a new thing, it means you have to place value and context in that thumbnail on social media platforms - from LinkedIn, Facebook, Instagram and the like. How are you using LinkedIn?
• Celebrity endorsements for your product or service. Jeep/Bruce Springsteen as the start point and the risk and rewards of celebrity endorsements. There are plenty of examples throughout history. We've worked on local research projects in markets across the country and discovered a ton of insights from consumers about the value of local celebrities or sports stars in commercials. Even without disaster, how is your message harmed or benefitted by using celebrities? Lots of opportunities for better creative out there if you focus on the  attributes that mean something to consumers. 
• OTA or Over-The-Air technology gives you broadcast signals for local TV stations. You can buy an inexpensive antenna that will bring those signals into your home for free. Multiple channels from each station is a growing thing and people are then spending the money they did for cable and satellite to go for streaming services. How is this impacting local TV? There's a brief discussion about local TV stations and how they were impacted by the pandemic. 2021 will be a big year for local TV stations to work on their brand value development with consumers. In the meantime, antennas are hot for consumers and are saving people money. https://radiotechnologynewsdailypress.com/us-antenna-penetration-grows-38-12-months-over-12-months-information/
• Clubhouse on Apple iPhone. (When on Android?) Nik found it much sooner than Jim did but now that they are listening (okay, we're still lurking and listening) they discuss the value and potential. It's a learning space for topics of all kinds. Even a room where experienced people talked about how to make podcasts successful. Good information that taught me a ton. Clubhouse makes you think about personal brand value. You need an invitation to get in or you wait in the queue. A new friend let me in. Let me know if you need an invitation. https://apps.apple.com/us/app/clubhouse-drop-in-audio-chat/id1503133294

Thank you for listening. Please share the podcast if you feel inclined, and rate it on the Apple store. That helps us grow. And by all means, send us some feedback. What's good and what could be improved? Do you have a topic we should discuss? 

Web: thebrainchomp.com
Contact Nik or Jim:
Email: thebrainchomp@gmail.com
V-Mail: 303-900-8724