In this episode of DayJream Branding with Us, host Jenn is joined by guest Emily Lee to discuss website strategy. Emily shares her analogy of investing in a house to help explain the importance of website design and the many aspects that need to be considered. They emphasize the need to focus on the underlying decisions rather than just the surface level. The discussion expands to the importance of having a clear plan, establishing goals, and creating strategies for a website that supports overall marketing plans. Emily compares website strategy to brand strategy and shares insights on building a complete website. They stress the importance of understanding the needs of the business and creating a blueprint before diving into visual aspects. They advise making strategic decisions based on goals and budget and discuss the complexity of website goals. Tune in to this episode to learn more about developing an effective website strategy and how it aligns with brand strategy.

Meet Emily Lee, the creative force behind web design studio 'By Emily Jane'. Emily is known for helping creatives stand out through personality-based design that converts, and has worked one-on-one with over 70 small businesses worldwide. When she's not building websites, she's typically sipping a strawberry-banana smoothie and watching the Great British Bake Off. You can find Emily online at byemilyjane.com and @byemilyjane on Instagram. Get ready to elevate your web game with Emily's relaxed approach to website strategy.

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Thanks for listening! If you enjoyed this episode and want to learn more about crafting remarkable brands, make sure to subscribe to this podcast for upcoming episodes that will empower you to dream big and achieve greatness through your brand. And it would mean the world if you could follow the podcast and leave a rating wherever you’re listening. I always appreciate feedback and how I can better myself and my projects! You can connect with us over on Instagram @dayjreampodcast or at dayjream.jreamitmarketing.com! See you in the next episode!