Summary

Amanda Hutchinson, the creative force behind AKP Branding Stories, discusses the importance of capturing the essence of a brand through storytelling in branding photography. She emphasizes the need for entrepreneurs to show their personality and likes in their brand images to set themselves apart and build trust with their audience. Amanda shares her journey from crisis management to wedding photography to brand photography, highlighting the pivotal moments that led her to where she is today. She also provides advice for overcoming the fear of being in front of the camera and building confidence in sharing brand images. In this conversation, Amanda and Claire discuss the importance of collaboration and authenticity in brand photography. They highlight the need for clients to be actively involved in the process and to communicate their true selves to the photographer. They also emphasize the importance of creating images that accurately represent the brand and its personality. Amanda shares a surprising and fun branding shoot she did with a heavy metal guitarist, showcasing the versatility and creativity in her work. They discuss the significance of variety and personalization in brand photography, ensuring that each client's images are unique and reflective of their individuality. Amanda shares the best piece of advice she received in business, which is to 'feel the fear and do it anyway,' and the importance of keeping things in perspective when facing challenges. They conclude by discussing the rewarding nature of helping clients build confidence through brand photography.

Keywords

branding photography, storytelling, capturing essence, personal brand, entrepreneurship, building trust, pivotal moments, crisis management, wedding photography, brand photography, fear of being in front of the camera, confidence building, brand photography, collaboration, authenticity, client involvement, variety, personalization, overcoming fear, confidence building

Takeaways

Brand photography is about capturing the essence of a brand through storytelling and showing the personality and likes of the entrepreneur.
Entrepreneurs need to show who they are in their brand images to set themselves apart and build trust with their audience.
Pivotal moments in life can lead to new career paths and opportunities.
Overcoming the fear of being in front of the camera and building confidence in sharing brand images is possible with the right photographer and mindset.
Creating a pick-me-up pack of positive feedback and comments can help boost confidence during low moments. Collaboration and communication between the client and photographer are essential in creating authentic and representative brand photography.
Clients should be actively involved in the planning and execution of the shoot, bringing their own props and ideas to ensure the images reflect their true selves.
Brand photography should showcase the unique personality and working style of the client, rather than conforming to generic trends or expectations.
Variety and personalization are key in brand photography, ensuring that each client's images are distinct and reflective of their individuality.
Feeling the fear and pushing through it is crucial in business and personal growth, and confidence can be built through small steps and pushing outside of one's comfort zone.

Amanda's links:

Instagram: https://www.instagram.com/akpbrandingstories/

Website: https://akpbrandingstories.co.uk/

Connect with Claire

Social Media Content Planner Freebie:

https://www.claire-bartlett.co.uk/365socialmediacontentprompts

Xero listener offer:

https://refer.xero.com/femalefounders

Female Founders Collab group:

https://www.facebook.com/groups/ffcollab

Connect with Claire:

https://www.facebook.com/profile.php?id=100008840233523