In this episode, Matt and Richie have their Black Friday Cyber Monday 2022 recap. They discuss Facebook ads, building a business/brand and their professional goals for 2023. Richie starts off by sharing his BFCM earnings for Birdie compared to the other years, the strategy he used and how he allocates his marketing budget. They dive into what he made on Amazon, Shopify and his plans for TikTok next year. While Matt hops into what he did with Stumptown Mattress during BFCM, his No Sale winning strategy, an update on Stumptown’s website and the Twitter debate going on about performance marketing and Facebook ads.

👑Check out our other podcast Ecommerce Uncovered
Watch or listen to it here!

💜 Apple: https://podcasts.apple.com/us/podcast/ecommerce-uncovered/id1632299372
🟢 Spotify: https://open.spotify.com/show/0UnV8gzJxZBffT76l5oWkW?si=52592e8abae54859
📹 Youtube: https://www.youtube.com/watch?v=6cyLVaExXuY&list=PL0nuPpEjLmzsI_fobg4uqtRRN4wbKePD-

CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH RICHIE
🌐 Website: https://www.shesbirdie.com/
🐦 Twitter: https://twitter.com/richmashine
🖇️ LinkedIn: https://www.linkedin.com/in/richardmashiko/

*

📹 Watch this episode on YouTube
https://youtu.be/54SMajDoTDw

💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-builders/id1645148049

🟢 Leave a rating on Spotify
https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=899e6385e5404160