17 Essential Marketing Tips for Wedding Industry Professionals

In this episode, Keith and Melissa, seasoned photography business owners with over 25 years of experience in the wedding industry, share 17 invaluable marketing tips that significantly influenced their business's success.

They emphasize the importance of maintaining an audacious goal and overcoming past limitations. The tips cover a range of strategies, including defining your superpower, identifying your ideal client, optimizing SEO, and building industry relationships.

The episode also highlights practical advice for utilizing Google My Business, improving iPhone photography, and the significance of blogging. By implementing these tips consistently, listeners can enhance their visibility and client base, ultimately leading to greater business success.

00:00 Setting Audacious Goals for Your Business
00:31 Introduction to 17 Marketing Tips
00:42 Overcoming Limiting Beliefs
02:05 Cost-Effective Marketing Strategies
02:32 Identifying Your Superpower
03:13 Understanding Your Ideal Client
03:52 The Importance of Niching Down
04:44 Leveraging Google My Business
05:28 Boosting Your Website SEO
07:38 The Power of Blogging
09:29 Improving Your iPhone Photography
10:08 Networking and Vendor Collaboration
12:21 Building a Preferred Vendors List
13:01 Creating an Email List
14:06 Gathering Testimonials and Reviews
14:47 Showcasing Your Work
15:24 The Value of Volunteering
15:48 Outsourcing Tasks
16:27 Defining Your Audacious Outcome
16:44 Conclusion and Next Episode Preview

Download the ICA + Niche Worksheet
Claim your Business on Google
How to Set up Google Business Profile (formerly known as Google my Business)

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