In this episode of The Pineapple Perspective, host Troy Hooper sits down with Tammy Billings, a seasoned marketing and technology advisor in the restaurant and hospitality industry. Tammy shares her journey from starting in hospitality at In-N-Out Burger to becoming a sought-after voice in MarTech and decision intelligence. She explains the evolution from traditional marketing roles into tech consulting, emphasizing how hospitality principles like listening and anticipating needs still apply in a data-driven world.

They also discuss SaaS fatigue, the complexity of vendor ecosystems, the role of POS systems in data access, and how SignalFlare.ai is using AI and external data to deliver more accurate pricing and marketing insights. Tammy’s blend of service-oriented mindset and technical knowledge offers valuable perspectives for operators navigating rapid tech shifts.

Topics Discussed in the Episode:

• Tammy’s transition from marketing roles to technology advisory

• Challenges of SaaS pricing models and vendor consolidation

• SignalFlare’s data modeling and pricing tools for restaurants

• Importance of data access and ownership in POS systems

• Using composed external data for targeted marketing and site selection
  
  

Connect with Tammy Billings:

http://signalflare.ai

https://www.linkedin.com/in/tammykbillings/

https://www.linkedin.com/company/signalflareai/

This show is sponsored by Pepper Lunch. Find a location near you!

Production and Administration work completed by Smart Podcast Solutions and Elevate Virtual Business Solutions.