🚀 Tech, Marketing, and a Football Obsession—What Could Go Wrong?

In this episode of TechBurst Talks, I sit down with my old mate Jon Buckthorp—Commercial Director of Differentiated, founder of Jon B Studios, and the kind of guy who juggles marketing, content, board advisory roles, and a questionable football allegiance (looking at you, Lincoln City).

We cut through the noise of B2B marketing, diving into:

🔥 Why creativity is the secret weapon in tech marketing

🔥 The brutal truth about building a personal brand

🔥 How to stay authentic in a world of corporate BS

Plus, we chat about Jon’s journey from Vodafone to his portfolio career, the future of B2B marketing, and—because he can’t help himself—football.

This one’s raw, insightful, and packed with no-BS lessons on career, creativity, and making an impact. Tune in, laugh a little, and maybe even learn something.

01:15 Welcome to TechBurst Talks with Jon Buckthorp

02:05 Jon's Journey in Tech and Marketing

04:00 The Birth of a Portfolio Career

05:10 Inside Differentiated: Creativity in B2B Marketing

06:36 Jon B Studios: Influencer Marketing Redefined

08:15 Challenges and Triumphs of Personal Branding

17:40 The Women's Sports Alliance: Promoting Women in Sports

19:45 Future Goals and Aspirations

21:30 B2B Tech Marketing: The Good, The Bad, and The Creative

22:50 Deliberate Marketing Strategies

23:33 B2B Marketing Success Stories

26:35 Challenges in 5G Marketing

28:20 Innovative Marketing Approaches

33:25 Personal Reflections and Career Advice

36:05 Fun and Personal Questions

41:40 Closing Remarks

Find out more:

Differentiated Web Site Linkedin

Women's Sports Alliance Web Site Linkedin

Follow Jon on LinkedIn X BlueSky

Download Differentiated’s “Art and Science Research Report” here