• 06 The Future of Digital Content Marketing

  • Nov 11 2021
  • Length: 56 mins
  • Podcast

06 The Future of Digital Content Marketing

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  • Summary

  • Host:
    Sarah Browning-de Villiers (Chief Content Officer at Machine_)

    Guests:
    Matt Potter (John Brown Media Group | Chief Content Officer)
    Lebo Lekoma (Sea Monster | Head Client Service)

    For the 6th and final episode of the IAB South Africa Decoding Digital Content Marketing mini-series, we look at where the experts think it's going in, The Future of Digital Content Marketing.

    Digital content expert and host Sarah Browning-de Villiers, Chief Content Officer at Machine, discusses the latest digital content marketing trends and innovations with London based Matt Potter and Cape Town-based Lebogang Lekoma. Matt is the Chief Content Officer at John Brown Media Group while, Lebogang heads up Client Service at Sea Monster, a specialist agency in gamification, animation, AR and VR.

    Listen to the panel discuss new mediums and channels and how you can create digital content that resonates with Gen Z audiences. We also delve into what brands and agencies need to be harnessing to be ahead of the curve and take a look at our cookieless future and the role digital content marketing has in building 1st-party databases. Definition of Digital Content Marketing August 2021 · IAB SA · Connect with Sarah · Connect with Matt · Connect with Lebo · Facebook · Twitter · Instagram
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