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In this episode, Danny sits down with Susan Yen, a digital marketing expert with over seven years of experience in Pay-per-Click (PPC).

Together, they discuss Susan’s journey from her communications background to a career in paid search, her views on mentorship, and how diversity plays a crucial role in marketing.

Susan talks about her experiences working in agency and in-house settings, the difficulties small businesses have with PPC, and how artificial intelligence is changing the sector.

Episode Highlights:

• Susan shares her journey from struggling with traditional schooling to discovering her passion for marketing, detailing pivotal moments that led her to specialize in PPC.
• She highlights the importance of mentorship, crediting Navah Hopkins and Mark Irvine for encouraging her to speak at conferences and step out of her comfort zone.
• Susan discusses the common challenges local businesses face with PPC, stressing the importance of investing in digital marketing and understanding its potential for business growth.
• With a focus on diversity, Susan explains how companies can genuinely support diverse voices, going beyond tokenism to create meaningful change.
• As AI evolves in PPC, Susan emphasizes the need to balance technological tools with human creativity to maintain authenticity in marketing.

Episode Links:

🔗 Instagram: @theyengirl
🔗 LinkedIn: /in/susanyen
🔗 LinkedIn: SearchLab Digital

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• Website and Blog: thedmmentor.com
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Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.