Feeling stuck trying to position your private podcast in your offer stack? You’re not alone.

In this coaching episode of Launch Your Private Podcast, we sit down with Kayla Caldwell—a licensed Profit First strategist and founder of a financial coaching firm for a hands-on strategy session on how to turn her private podcast into a paid starter kit that actually converts.

Kayla’s private podcast is packed with mindset shifts, practical worksheets, and a values-first approach to financial growth. But the real challenge? Messaging it in a way that cuts through resistance, connects with overwhelmed business owners, and leads to higher-ticket offers.

Timestamps:

[0:00] Introduction to Kayla Caldwell and why she created a private podcast as the first step in her offer ladder

[3:05] The PEACE framework and how it supports her private podcast content.

[5:10] Messaging challenge: Kayla feels stuck on how to promote the private podcast asset.

[11:50] Walkthrough of the 10-episode private podcast structure.

[14:10] Coaching advice: Lead with emotional transformation, not spreadsheets.

[22:45] Binge vs. drip: How to guide different listener behaviors.

[24:15] Include CTAs in every episode and drive engagement with emails.

[27:35] Reverse-engineer funnel numbers based on VIP client goals.

[30:15] Message toward confidence and peace in uncertain times.

[37:45] Redefining “profit” as freedom and quality of life.

Links mentioned:

http://kcvirtualbookkeeping.com

https://www.instagram.com/kcvbookkeeping/

https://www.linkedin.com/in/caldwellkayla/

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