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Rich Lyons grew the Lyons Consulting Group into a top-ranked digital customer experience firm with a unique client service and sales model.  LYONSCG was ultimately acquired in 2017 by Capgemini, where Rich led their Digital Customer Experience Practice. 

In this episode Rich and Dr. Bob discuss: 

1. In life we are always selling - ideas, solutions, or otherwise 
2. Sales stereotypes vs. the reality of effective sales 
3. Rich joining Wright Graduate University in founding a unique new MBA  program

https://www.linkedin.com/in/richardblyons/ 

http://www.lyonscg.com/ 

https://programs.wrightgrad.edu/mba-program

Connect with Dr. Bob Wright and the Hard Light Show:

Website: http://hardlightshow.com/

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Listen on iTunes: https://podcasts.apple.com/us/podcast/hard-light-with-dr-bob-wright/id1640753991

Listen on Spotify: https://open.spotify.com/show/1huHUA2yPr6BhtKw4Zkpwy

Learn More About Wright Graduate University: https://wrightgrad.edu/mba