In this episode of Brewing Business with Brady, host Mason Brady sits down with Adam Boyd, founder of the Northwood Group. With over two decades of experience in sales strategy, Adam has helped hundreds of companies streamline their sales processes, resulting in impressive improvements like doubling close rates and increasing prices by 15%.

Adam shares his journey from working in lower middle market sales to building a successful sales consulting business. He discusses the most common mistakes companies make when structuring their sales process and offers practical strategies to simplify sales, improve lead qualification, and close more deals. This episode is packed with actionable insights on how to optimize your sales strategy, whether you’re selling services, commodities, or in the manufacturing industry.

Key Topics Discussed:

• The power of simplifying sales processes and eliminating unnecessary steps
• How to conduct effective discovery calls to qualify leads and close deals faster
• The impact of aligning your sales strategy with your market and customer base
• Why CEOs should stay involved in their company’s sales strategy
• Proven strategies to double close rates and increase prices

Connect with Adam: https://www.linkedin.com/in/theadampboyd/
Visit Northwood Group: https://thenorthwoodgrp.com/

Connect with Mason: https://www.linkedin.com/in/masonbrady/

Visit BradyCFO: https://www.bradycfo.com/

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Have a business growth question you'd like Mason to cover in an upcoming episode? Email: info@bradycfo.com