How do you use AI to create authentic content? AI is being integrated into every aspect of our working lives as content marketers. Especially with content creation and repurposing. In many ways it’s fantastic, but there are risks when you take it too far and end up stripping out the human element of your content.

No one wants their B2B content to sound robotic and unimaginative, so how do you use AI to improve your systems and processes while still producing human-led high-quality content? In this episode, we look at 10 ways to use AI while keeping your content authentic.

Find out:

• Tips for keeping content human in the age of AI
• Types of content to use AI for
• The importance of conducting a human edit and avoiding AI-tells
• How to use AI for copy reviews and routine tasks
• Why you should emphasize storytelling and incorporate human touchpoints
• Why it’s important to engage with your audience in real time
• How to stay updated on AI developments

Important links & mentions:

• How to Win with Gen AI Search with Christopher Penn www.content10x.com/310
• How to Use AI While Still Sounding Human with Ian Anderson Gray www.content10x.com/314
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

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