• 107. Dig (In)spiration: How accessibility is driving change in the market research industry

  • Nov 6 2024
  • Length: 4 mins
  • Podcast

107. Dig (In)spiration: How accessibility is driving change in the market research industry

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  • Summary

  • In this week’s episode of Dig (In)spiration, Jess reflects on her conversation with Claire Ferrari of Verizon to explore the industry’s journey toward more inclusive and accessible research practices, why accessibility matters, not only for brand resonance but also for meaningful consumer connections, and how Verizon's Accessibility Consortium is driving change across the industry.

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