14. Marathon vs. Sprint: When Success Isn’t Fast w/ Courtney Korselt and Jack Hughes
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14. Marathon vs. Sprint: When Success Isn’t Fast w/ Courtney Korselt and Jack Hughes
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About this listen
If your selling cycle is 18 months long, you won’t be able to measure success in a month or even a quarter. How do you know what to measure and how to interpret data then?
On this episode, I talked to Courtney Korselt, Global Marketing Manager, and Jack Hughes, Global Digital Marketing Specialist — both of Bostik:
What we talked about:
- The 2 buckets that your data needs to go into
- How to communicate your data to leadership in a way they’ll understand
- Marketing strategies that add value, not volume, to the inbox
- Strategies and challenges to implementing digital marketing in a niche space
You can find this interview and many more like it, by subscribing to Streamlined Podcast on Apple Podcasts.
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