162. About those Mother's Day Opt-Out Emails.. Podcast By cover art

162. About those Mother's Day Opt-Out Emails..

162. About those Mother's Day Opt-Out Emails..

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 Mother's Day is coming up in the U.S. And for the past few years that has meant a number of companies sending out emails asking people if they want to opt-out of Mother's Day communications. The intent is to not send emails that will be triggering to people who have a complicated relationship with the day. In this episode, we explore whether or not this is the right approach including other options to consider. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter
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