
€1.6M Raised Without a Sales Background – Here are the Lessons (EP45)
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About this listen
What makes investors say “yes” to a €1.6M round?
Jorrit Willaert from URImesh didn’t have a polished pitch, but he had something better: traction, positioning, and a strong vision.
In this conversation, we unpack what actually worked — not the theory.
Learn how to:
– Validate your product in a boring, high-value niche
– Turn cold outreach into real client meetings
– Build momentum and create FOMO among investors
– Avoid common fundraising mistakes (like raising too early)
This is a playbook for SaaS founders who want to scale fast and raise smart.
✅ Subscribe for tactical interviews that drive results.
📎 Connect with Jorrit Willaert: https://www.linkedin.com/in/jorritwillaert
📎 Connect with the host Wilhelm Laubach (Will)https://www.linkedin.com/in/wilhelmlaubach/
#StartupSuccess #FundraisingTips #SaaSFounders