17. You need a Video Marketing Mission Statement w/ Jessie Ariss

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Does your company have a YouTube page?

Odds are, probably.

But do you or anybody at your company actually know the PURPOSE behind that page? Behind creating videos?

Are you making videos because someone told you that video was in?

Or that “all the millennials” are using video?

Until you get a video marketing mission statement on paper, you’ll wander aimlessly.

Thankfully, Jessie Ariss was a guest on the Streamlined podcast recently and talked about

The 4 things to consider when implementing a video strategy.
What a video marketing mission statement is, and why you MUST have one.
The 3 questions to ask yourself when developing a video marketing mission statement.

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