• 174: The Value of Operational Intelligence in Large-Scale Multifamily with Brian Ferguson

  • Sep 19 2024
  • Length: 46 mins
  • Podcast

174: The Value of Operational Intelligence in Large-Scale Multifamily with Brian Ferguson

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  • Summary

  • Today’s guest is a syndicator who understands the importance of knowing the nuts and bolts of syndications before jumping into an investment. On this episode of Zen and the Art of Real Estate Investing, Jonathan sits down with Brian Ferguson, founder of Altunas Capital. Today, Brian focuses on large-scale multifamily assets. Brian had 16 years of experience in real estate investing before ever raising one dollar of outside capital. As they begin their conversation, Jonathan and Brian delve into Brian’s background in real estate and what he wishes he’d done differently along the way. He offers Jonathan examples of why it pays to understand your properties’ needs and do your due diligence in syndications. You’ll hear how Brian moved from auto finance into real estate investing, his advice for new flippers, and what it means to put “lipstick on a pig” in real estate. He shares his preference for ground-up construction, why new investors should hold off on flipping, and how social media can be a bad influence on new investors and set them up for failure. Finally, Jonathan and Brian explore Brian’s implementation of EOS to grow his business, the other asset classes he is pursuing, and COVID’s lingering impact on Brian’s assets. Brian Ferguson offers a voice of experience for new investors and outlines why creating systems can save you a lot of trouble as your business grows. In this episode, you will hear: Brian Ferguson’s background in real estate and what he wishes he had done differently along the wayWhy it pays to understand your properties’ needs and do your due diligence in syndicationsHow Brian moved from finance in the auto industry to real estate investingHis advice for those who want to get into flipping in today’s marketPutting “lipstick on a pig” in the real estate industryHis preference for ground-up construction despite its downsidesWhy new investors should not get into flipping right awayHow social media influences new investors and often sets them up for failureImplementing EOS to create systems and processes for growthBuilding a strong team culture and learning from othersThe other asset classes Brian is pursuing outside of multifamily and self-storageCOVID’s lingering impact on Brian’s assets Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://zenandtheartofrealestateinvesting.com/podcast/174/ to download it. Supporting Resources: Altunas Capital website - altunascapital.com Find Brian Ferguson on Facebook - www.facebook.com/bhferguson Brian’s Instagram - www.instagram.com/bfergusonvic Connect with Brian on LinkedIn - www.linkedin.com/in/brian-ferguson-05b4328a Visit the Fergmar website - fergmar.com Website - www.streamlined.properties YouTube - www.youtube.com/c/JonathanGreeneRE/videos Instagram - www.instagram.com/trustgreene Instagram - www.instagram.com/streamlinedproperties TikTok - www.tiktok.com/@trustgreene Zillow - www.zillow.com/profile/StreamlinedReal Bigger Pockets - www.biggerpockets.com/users/TrustGreene Facebook - www.facebook.com/streamlinedproperties Email - info@streamlined.properties Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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