179 The Three Wrong Ways To Charge For Planning
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179 The Three Wrong Ways To Charge For Planning
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About this listen
In this episode, Sten explains the mindset and strategy shifts advisors need to charge for their value confidently.
Key Points:
- Many advisors approach pricing the wrong way—often timidly or with inconsistent posture.
- The quickest way to change results is to shift your energy and confidence in the very next strategy session.
- Your price should reflect the value you deliver, not just your time or effort.
- Confidence in your fee comes from knowing the client receives far more than they pay.
- When you clearly communicate that value, clients are more likely to say “yes”—but even if they don’t, you’ll stand firm
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