• 190: AI's impact on search, woke brands, Facebook woos Gen Z

  • Jun 21 2024
  • Length: 41 mins
  • Podcast

190: AI's impact on search, woke brands, Facebook woos Gen Z

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  • Summary

  • Anyone who oversees a website needs to pay attention to the impact of Google's new “AI Overview” on referral traffic. We'll discuss that. Also, do brands care anymore about appearing ‘woke’? Plus, the U.S. surgeon general wants a warning label for social media, a project that might inspire your brand to pick up a camera, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY Facebook woos Gen Z Woke brands Spotlight: Quaker Oats photo project Social media warning label AI's impact on Google search Closing: Advice for your to-do list Closing: A drastic social media diet ARTICLES AND LINKS Facebook renews focus on young users Your favorite brand no longer cares about being woke Consumers are less interested in brands taking stances on sociopolitical issues Jon Stewart smashes the myth of corporate morality in Pride, BLM, and beyond Quaker illustrates the power of mornings with interactive photo series Why I’m calling for a warning label on social media platforms Why publishers fear traffic, ad declines from Google’s AI-generated search results The state of publisher traffic: Framing the evolution and impact of search and referral in 2024 Gartner predicts search engine volume will drop 25% by 2026 Google Zero is here, now what? Ann Handley's latest email newsletter Kara Hardin post What it's like to be off social media FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
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