• #191: Building a Freight Brokerage Brand: The Power of Consistency and Content Marketing with Paul-Bernard Jaroslawski of FreightCaviar & ShipperCRM

  • Oct 23 2024
  • Length: 36 mins
  • Podcast

#191: Building a Freight Brokerage Brand: The Power of Consistency and Content Marketing with Paul-Bernard Jaroslawski of FreightCaviar & ShipperCRM

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  • Summary

  • Highlights from their conversation include:

    • Paul's Background and Journey in Build Freight Caviar (1:05)
    • Experience as a Freight Broker (2:29)
    • Starting New Ventures (5:19)
    • Founding Freight Caviar and ShipperCRM (6:45)
    • Audience Engagement and Product Ideas (8:06)
    • Mentorship and CRM Development (10:51)
    • Pivoting to Shipper Database (12:44)
    • Content Marketing Insights (17:51)
    • Collaboration Dynamics (19:04)
    • Consistency in Content Creation (20:52)
    • The Role of Quantity in Quality (21:58)
    • Importance of Consistent Newsletters (23:56)
    • Measuring Success in Content (25:29)
    • Interesting Advice from Guests (30:41)
    • Desire to Interview Industry Pioneers (32:25)
    • This or That Segment to Close (34:43)

    Dynamo is a VC firm led by supply chain and mobility specialists that focus on seed-stage, enterprise startups.

    Find out more at: https://www.dynamo.vc/
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