I've been connected with Michelle for years when I was still running Kocoon Spa remotely from Istanbul. I've always nurtured an admiration for her as she combines a unique combination of skills-set:

Michelle is the owner and acupuncturist specialized in cosmetic acupuncture in NY- with 5-star ratings on Google. She's also a practice management and marketing educator at Acupuncture Marketing School, which she founded.

I’m honored to interview her to explore how to get more clients to find you, increase income, and demystify social media marketing. Michelle shares some great tips on outsourcing social media very intentionally.

“Michelle has taught marketing to over 3,500 acupuncturists. It’s her mission to help you grow your business using marketing techniques that are genuine and generous.”

Even if you’re not an acupuncturist, this episode is very actionable and motivating!

Here’s what we discussed:

• What would the day in your life look like?
• How do patients find you?
• What is the best way for therapists or health and wellness providers to generate more income?
• How do you help your students and clients?
• Do you advocate getting more clients through Instagram, or is it through different strategies?
• What parts of social media can be outsourced to a virtual assistant? How do you do this?
• When you reflect on your career, what would you want people to remember?
• Michelle talks about demystifying marketing and simplifying the process.

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Resources mentionned:

• Instagram: @‌michellegrasek

• Facebook

• Website: www.michellegrasek.com

• Acupuncture Marketing School online class [15 PDAs]

About Michelle Grasek:

Michelle Grasek is the host of the Acupuncture Marketing School podcast. She's a practicing acupuncturist and marketing strategist and she's been teaching marketing, both online and in-person, for 9 years. In that time, Michelle has taught marketing to over 3,500 acupuncturists. It’s her mission to help you grow your business using marketing techniques that are genuine and generous.

Through MIchelle's articles and online PDA courses, she aims to help you outline a strategy, focus on marketing that’s authentic, and get new patients every week. She shares all of her practice-building tips at michellegrasek.com and on social media @‌michellegrasek.

Show notes:

https://www.maikaendo.co/podcast-episodes/michelle-grasek