This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Are you still building campaigns for people?That ship is sailing. And fast.In this episode of Multifamily Collective, I spotlight Moshe Crane’s brilliant ZAG Newsletter—a must-read for anyone in the multifamily space. His May 13th entry, “The Marketing Shift,” calls out a major trend: the move from in-house marketing teams to outsourced boutique agencies.But that’s not where the shift ends.The real sea change? You're no longer marketing to people. You're marketing to AI.As digital agents become proxies for leasing decisions—filtering, recommending, and even negotiating—it’s no longer about how well your brand resonates with Mike Brewer. It’s about how well your data structure, SEO, and automation speak to Mike’s AI.Legacy marketers must retool. Quickly.Because your future customer? Isn’t human.If you’re not crafting strategies for the digital proxies that now drive search and selection, you're not just behind—you’re invisible.📧 Subscribe to Moshe Crane’s ZAG Newsletter on Substack.👍 Like if this shifted your thinking.🔔 Subscribe to stay ahead with Multifamily Collective.