This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Here’s a hard truth…Not everyone wants wine down Wednesdays.In today’s episode of Multifamily Collective, we dig into a decades-old trend making a quiet comeback: cocooning. Back in the late '80s and '90s, people craved solitude. Their homes weren’t gathering spots—they were safe havens from the chaos of the world.And now?That need for peace and quiet is louder than ever.So why are we still spending big money on events and amenities that only 10% of residents use?Is it really about resident experience? Or are we building to please ourselves—our optics, our egos, our need for buzz?Maybe the real win is designing for the quiet majority—those who come home to rest, not party. Maybe it’s time to stop over-programming and start understanding.Let’s rethink what “resident experience” truly means.🎧 Hit play and let’s talk about the power of quiet.👍 Like this episode if it made you think.📌 Subscribe for more real talk from Multifamily Collective.