Storytelling. It’s a buzz word. But what does it really mean, and why is it a superpower?

Effective storytelling can help golf brands connect with consumers. How, you may ask? We asked an expert.

ASU Professor Kim Holst makes a living from words. Kim is a lawyer who teaches law students to write. She is also working on a PhD in journalism. Whether it’s rhetoric, analogy, or persuasion, Kim is fascinated by effective storytelling.

We asked her: If golf wants to expand its reach, how should we tell stories differently?

This is one of the most fascinating discussions we’ve ever had on the podcast.

Have a listen to find out why storytelling is critical to your business success.

Enjoy.

Key discussion areas to listen out for:

• 5:05 mins. Why Kim loves writing and words.
• 6:52 mins. Why Kim believes words are powerful.
• 14:25 mins. Why words matter in the golf industry, and why we should care about language.
• 26:24 mins. As a consumer herself, how does Kim feel about brands when she sees sloppy writing?
• 27:55 mins. What does storytelling mean to Kim; if Kim worked for a golf brand, how would she use storytelling to connect with consumers?
• 31:57 mins. How do you use stories to change people’s perceptions of your brand? How do your own biases influence the story you are telling?
• 37:10 mins. What brands do storytelling well?
• 41:38 mins. How can golf media be better storytellers?
• 42:52 mins. If golf wants to expand its reach, how should we tell stories differently?

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