With host retail coach In This Episode: Have you ever considered looking to luxury brands for inspiration, even if you don’t consider your brand or products to be luxury? I have news for you: you should! In this episode, I’m chatting with one of the biggest advocates for small businesses, my mentor (and one of my favorite humans) Jeffrey Shaw. Jeffrey is the host of and author of two excellent business books: The Self-Employed Life and LINGO. Jeff is the real deal: he has been self-employed for his entire career. He has never received a paycheck from someone else! He has built his business around his passion for self-employed business owners and building the local economy. He’s got so much to share on how and why, as retailers, we need to raise the bar on excellence. “If you make your customers feel seen and understood, you will create an unbreakable bond.” - Jeffrey Shaw Here are just a few of the topics we chat about: How small businesses (like yours!) are saving Main Street One of the most important things business owners overlook while marketing their business The brands you should follow and dissect to mimic the “luxury experience” (even if you aren’t operating a luxury brand!) Why making assumptions about your customers/clients can be detrimental to your business (and some ideas on how to stop) I love this conversation for so many reasons and the way Jeffrey weaves real-life examples and stories into our chat makes it so powerful. He inspires us through storytelling and shares how we can raise the bar to achieve excellence in our retail businesses. Let’s dive in! Jump into my DMs on IG and share with me your takeaways. About our Guest, Jeffrey Shaw From humble beginnings, Jeffrey Shaw became one of the most preeminent portrait photographers in the United States. Today, Jeffrey speaks about how to sell to an affluent clientele at association events and conferences. He is the author of two books, The Self-Employed Life and LINGO, and host of, The Self-Employed Life podcast. Jeffrey is also the founder of The Self-Employed Business Institute, his TEDx Talk is featured on TED.com, and he is responsible for the creation of National Self-Employed Day, which falls on May 4th of the U.S. National calendar. Find Jeffrey here: | | | | Ready to Level Up? Join The Retailer’s Inner Circle. Here’s everything you need to know about the . You’ll have access to countless Masterclasses including , Shop Standards, Money Matters, and so many others. Plus, you’ll have access to a private Facebook group where members can ask questions or share advice and their experiences of running a retail shop. And Q4 is coming! We’ve got your back. You don’t have to do retail alone! Related podcasts we think you’ll like: : Unscalable Conversations: A Free, Simple and Powerful Marketing Tool To Use : How to Make Real Progress in Your Business with Guest Expert Richard Ralston : Customer Service vs. Customer Experience About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
