In this episode of the VMJPod, Brittany Anderson interviews Brie Mason, the founder of Employer Brand Mason, on activating an employee value proposition (EVP) through an organisation's career site. They explore the critical role a content-rich career site plays in conveying your EVP and share best practices for optimising it to boost candidate conversion.

Jump to key highlights:

- The career site serves as the "storefront" for showcasing your employer brand and EVP to candidates (00:02:07).
- Many companies have insufficient quality and depth of content on their career sites to effectively communicate their EVP (00:06:58).
- Real employee stories and perspectives add credibility and help candidates envision life at your company (00:12:29). Go "deep" on each aspect of your EVP with detailed content (00:13:39).
- Measure and understand where high candidate drop-off rates are occurring in your site's application process (00:25:40). Use this to optimise site experience.
- Conversion rate = # of applications generated from your site / total site visitors. This conversion rate is often surprisingly low (00:26:34).
- Employee advocacy, especially through video testimonials, is the #1 way to build an employer brand (00:16:52).

____________________________________________________________________________________________

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 90-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 90-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!