234: How to Lose Money by Not Positioning Your Business with Patty Dominguez
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234: How to Lose Money by Not Positioning Your Business with Patty Dominguez
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About this listen
Patty Dominguez is the founder of Positioning to Profit. She helps small business owners establish their Category of One status. She believes true expert positioning is comprised of two parts: external (following a proven framework) and internal (aligning at the core), because your business results will always meet your identity.
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