• 24. Futures Business, Pt. 1: Making the Case for Foresight (Live from IIEX NA 2022)

  • May 18 2022
  • Length: 36 mins
  • Podcast

24. Futures Business, Pt. 1: Making the Case for Foresight (Live from IIEX NA 2022)

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  • Summary

  • In an unpredictable world, the demand for strategic foresight is greater than ever. In a special live episode, recorded at IIEX (Insight and Innovation Exchange) in Austin, Texas in front of a live audience, we dive into the importance of practicing foresight to future-proof organizations. But how do you get started?

    Learn from our host, global foresight leader Jo Lepore as she explores introducing and applying foresight to businesses not used to futures thinking. To discuss making the case for foresight, Jo is joined by fellow industry foresight advocate Michelle Gansle, Vice President of Global Strategic Insights at McDonald's. Michelle shares her experience in making a proposal to employ foresight in Mars and McDonald’s, and shares why futures thinking is critical to complement insight and marketing strategic planning.

    Learn why foresight is different from trend watching, when to effectively move from building foresight capability to a foresight culture, and the benefits of futures thinking in anticipating problems before they happen.

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    Read more from Michelle Gansle on Linkedin

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    All views are those of the podcast hosts and guests only and do not necessarily reflect the views of their employer(s).
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