In this episode of the VMJPod, host Megan Alexander interviews Jamie Holder, the Head of Talent Acquisition at MUFG Retirement Solutions (formerly Link Group) about how they have implemented video and the VideoMyJob platform into their talent strategy.

Listeners can expect to learn about MUFG Retirement Solution's journey with video, the business case Jamie developed to get executive support, and key lessons and next steps for leveraging video across the employee lifecycle.

Jump to Key Highlights:

(00:00:57) - Prior to VideoMyJob, MUFG Retirement Solutions had limited use of employee perspectives with only a few static employee quotes on their career site

(00:04:34) - Jamie made the business case for VideoMyJob by showing the cost savings compared to using an agency as well as how video could be used across the employee lifecycle like onboarding and training

(00:12:18) - Getting time in employees' calendars was the main adoption challenge rather than willingness to participate

(00:13:53) - Having an existing EVP project made it easier for Jamie to develop content frameworks aligned to what employees valued

(00:16:39) - Next steps are embedding video for internal mobility and career pathways as well as further integrating video into their candidate engagement process

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 90-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!