Dr. Sandra Matz, computational social scientist, award-winning researcher, Professor of Business at Columbia Business School, author of Mindmasters, and TEDx and keynote speaker, joins me on this episode.

Dr. Matz’s research explores how digital footprints, such as our online behaviors, social media interactions, and even purchases, can reveal deep insights into our personality, decision-making, and well-being.

Her work has been featured in major media outlets including The Economist, The New York Times, The Wall Street Journal, Forbes, and Business Insider.

🎙️ What We Discuss:

✅ Psychological targeting

✅ How it works

✅ How it’s used to influence decisions

✅ How we can harness its power

✅ Ethical implications

✅ And much more!

You won’t want to miss this fascinating conversation at the intersection of psychology, technology, and behavior change.

Get connected with Sandra:

Website: https://sandramatz.com/

Facebook: https://www.facebook.com/sandra.matz.12

Instagram: https://www.instagram.com/sandra.matz.12/

Twitter: https://x.com/sandracmatz

LinkedIn: https://www.linkedin.com/in/sandra-matz-6824742b/

Purchase a copy of Mindmasters: https://www.amazon.com/Mindmasters-Data-Driven-Predicting-Changing-Behavior/dp/1647826314

Leave a 5-star review with a comment on Apple Podcasts: https://podcasts.apple.com/us/podcast/business-minds-coffee-chat/id1539014324

Subscribe to my Business Builder Newsletter: https://bit.ly/32y0YxJ

Want to learn how you can work with me to gain more clarity, build a rock-solid foundation for your business, and achieve the results and success you deserve? Visit http://jayscherrbusinessconsulting.com/ and schedule a 1:1 discovery coaching call.

Enjoy, thanks for listening, and please share with a friend!

To your success, Jay