In this episode of the VMJPod, host Megan Alexander interviews Poncho Rivera-Pavon, a senior consultant in the employee branding team at Deloitte Australia.

Poncho discusses how Deloitte is revolutionizing their graduate recruitment marketing strategy using video testimonials. He shares details on how his team implemented VideoMyJob to efficiently gather 102 authentic employee stories from graduates across Australia in just 4 days. Plus how they plan to use this video content to boost engagement on graduate job sites

Jump to Key Highlights:

(00:01:09) - Deloitte hires over 3,000 graduates per year, so creating recruiting content at scale is challenging

(00:01:58) - Previously relied on internal creative teams, which meant post-production took a long time

(00:03:29) - Briefed graduates across Australia on how to use VideoMyJob self-serve platform

(00:04:11) - Graduates filmed video responses to questions from the comfort of their own home

(00:05:41) - Entire project done in 4 days; would have taken over a month without VideoMyJob

(00:07:19) - VideoMyJob auto AI editing feature meant 0 editing required

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 90-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!