In this episode of the VMJPod (in collaboration with Rubberband podcast), host Edan Haddock is joined by David Maccicocca and Gavin Lamb from VideoMyJob.

They discuss the evolution of VideoMyJob from the three-button mobile app for job ads through to the enterprise-ready employee story video platform that we are today.

Listeners can expect to hear VMJ's origin story and the duct-taped version of the product that was launched back in 2016. Learn how customers led VMJ away from the single use case of video job ads, towards employee-led storytelling

Plus you’ll get an exclusive look under the hood at the latest innovation helping talent teams around the world better communicate their culture and values

Key Discussion Points:

- How VideoMyJob evolved from a basic 3-button video job ad app to a robust platform for enterprise-level video campaigns (00:05:49)

- Using employee stories beyond recruitment marketing to communicate culture, values, employer brand (00:07:11)

- Capturing diversity of perspectives with authentic employee stories (00:09:36) - VideoMyJob's built-in security, controls, and branding features (00:24:06)

- Campaigns feature to easily manage and track video content at scale (00:25:59)

- AI auto-editing to instantly apply branding with no editing required (00:32:46)

- Storyfeed feature to curate video libraries searchable by topics and themes (00:34:04)

- Case study: Deloitte and VideoMyJob increased grad program applications 50% (00:13:47)

- Case study: How Halion activates employee stories on LinkedIn (00:39:35)

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 90-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!