In this episode, you'll discover:

• The Rule of 72: How compressing the conversion process compounds long-term success
• Time Kills All Deals
• Stick rate: What it really means and why it’s crucial to your business
• You can’t manage what is not measured
• The definition of True Conversion: The people who start care, stay under care
• The key conversion and retention metrics that matter most—and how to improve them

Episode Highlights

00:53 – Learn how the three-stage framework—operationalize, professionalize, optimize—leads to productivity, durability, and profitability.

03:33 – Discover how conversion is both emotional and urgent, and why delays can derail a patient’s decision to begin care.

06:36 – Understand the "Rule of 72," a time-based system that compresses patient onboarding to reduce attrition and increase conversions.

09:28 – Learn the step-by-step breakdown of what should happen within each 72-hour window from initial contact to family referrals.

12:14 – Explore the role of urgency and conviction in the report of findings and how they directly impact conversion outcomes.

16:34 – Hear why training on systems like the Rule of 72 is essential for improving proficiency and clinic-wide consistency.

19:34 – See how time gaps between steps (Day 1, Day 2, workshop) create “heat loss” in conversion, impacting volume and income.

22:58 – Discover how each conversion step can be measured as a KPI to track and improve business performance.

25:45 – Learn how to define and apply "stick rate" metrics to understand patient retention across care phases.

29:42 – Understand how chiropractic is a lifestyle strategy and why retention reflects true impact and long-term care success.

32:53 - Dr. Eric DiMartino welcomes Dr. Andrew White from Success Partner, Align & Co to discuss an innovative approach to corporate wellness. Inspired by personal experiences, Dr. White shares how his company integrates chiropractic care into businesses using tax advantages. Learn how chiropractors can secure corporate contracts and leverage tax incentives at no extra cost. With a vision for nationwide expansion, this model offers businesses an effective way to support employee health. Don’t miss this game-changing insight into the future of chiropractic care.

Resources Mentioned

Download your copy of the Remarkable Standards here: www.theremarkablepractice.com/podcast-ep301-standards

To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo

For more information about Align & Co please visit: https://www.alignco.life

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