In this special edition of Business Buying Strategies, Jonathan Jay speaks live from the Deal Makers Retreat in Marbella, Spain, talking about the importance of personal branding when negotiating business deals.

He explains how to present yourself to business owners, emphasising the significance of the first impression and maintaining credibility throughout the negotiation process.

Jonathan shares practical tips and anecdotes, underlining that knowing the buying process thoroughly and having clarity of intent are crucial for success. Listeners are encouraged to adopt a calm, professional demeanour, control the conversation, and remain curious.

The session provides actionable advice on how to address common challenges faced by new business buyers and highlights the importance of being likeable and confident.

Key moments

00:00 Welcome to the Deal Makers Retreat
00:49 The Importance of Personal Branding
01:17 First Impressions Matter
05:09 Building Confidence in Deal-Making
09:29 Establishing Credibility
12:33 Effective Communication Strategies
17:21 Handling Objections and Questions
23:16 Turning the Conversation to the Business
23:41 Overcoming Self-Doubt

** Looking for a great acquisition lawyer in the UK? Use mine! **

If you are looking for a lawyer in the UK to help you get the deal over the line, then use my own lawyer, John Andrews. You can phone his office at (0345) 2412494 or email him at johnandrews.deallawyer@jmw.co.uk.

Ready to get started?

Here’s how you can start your business buying journey…

Download our free Business Buying Toolkit
https://dealmakers.co.uk/business-buying-toolkit

Join our Business Acquisition FastTrack programme
https://www.dealmakers.co.uk/fast

Already bought a business?

if you've already bought a business, you should be part of my Inner Circle group where we discuss raising capital, integration management, and exiting. Email Maria on hello@thedealmakersacademy.com for more information.