The Missing Element in Your eCommerce Strategy: How to Create Discovery Moments That Drive Sales

Feeling like something's missing from your online store experience? You're not alone. New research shows 76% of online shoppers feel eCommerce has lost its spark, and a staggering 79% describe the experience as lonely.

In this tactical episode, I'm breaking down exactly how to rekindle the joy of discovery in your online store – transforming the shopping experience from functional to memorable. Based on findings from the "Spark of Discovery" study, I'll show you how to create those magical moments that turn browsers into loyal customers.

From gamification strategies and personalization techniques to video implementation and surprise-and-delight tactics, you'll learn proven ways to bring emotional connection back to your online shopping experience.

Tune in to learn:

• Why your customers feel disconnected when shopping online (and what to do about it)
• How to recreate the in-store discovery experience in your digital store
• Specific tools and techniques to reduce overwhelm while increasing discovery
• Simple ways to create "happy accidents" that keep customers coming back
• How to leverage customer data ethically for personalized experiences that feel magical, not creepy

Don't miss the full show notes with links to all the tools, courses, and episodes mentioned, plus access to the complete Criteo report that inspired this conversation.

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