Are you stuck in a swirl of expert advice, tweaking your emails nonstop, but seeing zero payoff?

In this week’s eCommerce Badassery episode, host Jessica Totillo Coster shares a raw and relatable look at why all those “guru-approved” strategies might actually be hurting your email marketing. Inspired by a conversation with a Lounge member, Jessica breaks down the common mistakes small businesses make—like over-segmentation, over-designing, and over-testing—and why simple, consistent strategies usually win.

Inside This Episode, You’ll Discover:

• Why hyper-segmentation kills data and wastes time on small lists
• How to balance beautiful email design with deliverability (hint: text emails still work!)
• Smart testing strategies that actually give you answers
• Easy, high-impact lifecycle campaigns to re-engage your list
• How to tune out the noise and trust your own data

Key Takeaway: Stop bouncing between gurus and strategies—focus on the core fundamentals that work for your business. When you stop overcomplicating things, you free up time, reduce overwhelm, and get better results.

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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683