I’m joined today by Oliver Amdrup-Chamby, the co-founder of Puori and a true trailblazer in supplement transparency and quality. We break down everything you need to know to become a more informed consumer, from how to avoid hidden contaminants like heavy metals, pesticides, and microplastics, to why oxidation in fish oil is such a big deal, and the real story behind protein powders—especially the plant-based ones.

Listeners of this podcast get 20% off of Puori protein, a one-time purchase or if you choose the already discounted subscription, you get almost a third off the price! Visit Puori.com/NAT and use my promo code NAT.

What we discuss:

Supplements: contamination, purity, and Danish regulation ... 00:08:46

Fish oil: contaminants, microplastics, and oxidation ... 00:12:37

Fish oil quality: what to look for ... 00:15:19

Protein needs, trends, and bioavailability ... 00:24:08

Whey protein vs. plant protein ... 00:27:30

Making protein accessible for families ... 00:31:56

Heavy metals in protein powders ... 00:37:04

Sourcing and batch-level testing ... 00:41:19

Flavorings, sweeteners, and ingredient transparency ... 00:52:10

Tips for selecting clean protein and fish oil ... 01:07:36

Encouraging transparency and consumer advocacy ... 01:11:14

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