38 - Creating a world-class B2B SaaS brand (with Ling Koay, Chief Brand Officer at Oneflow)
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38 - Creating a world-class B2B SaaS brand (with Ling Koay, Chief Brand Officer at Oneflow)
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About this listen
Ling Koay started as the first marketer at Oneflow and has been with the company for 7 years, during which Oneflow went public while Ling built the marketing function. Ling has a strong passion for brand and that's what this episode is all about!
On this episode we talk about:
- When should B2B companies invest in brand?
- Is there a scenario where brand doesn't matter?
- What goes into a brand and how to get the founders onboard?
- How to approach a rebrand? How much time and budget should one allocate?
- How do you measure your brand?
🌍 Join our community of 700+ European B2B Marketers on drivingdemand.carrd.co
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