389. The Strategy Gap: Why Most B2B Marketing Falls Flat
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389. The Strategy Gap: Why Most B2B Marketing Falls Flat
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About this listen
Have you ever poured time and money into marketing only to feel like you're spinning your wheels? You're not alone. Talked to plenty of people in this boat. The truth is, most B2B marketing doesn't fall flat because of bad tactics. It fails because there's no marketing strategy fueling the engine. Today, I'm going to break down the strategy gap, what it is, why it's costing you big, and what to do about it.
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