• 4 Reasons to Market your Business with Podcasting

  • Sep 30 2021
  • Length: 17 mins
  • Podcast

4 Reasons to Market your Business with Podcasting

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  • Summary

  • Here we are—the first episode of Podcast Marketing Radio! This is a space for small business owners to learn about how to start and run a podcast. And to start, we’re looking at the why behind it all. Podcasts are both a tool for your business and an extension of your business. They are part of your marketing toolkit. And like any marketing effort, it takes commitment.  To use podcasting to help your small business, you need to invest time, effort, money, and energy into it, just as you would any other marketing effort. Put your full effort into it and, in doing so, treat your podcast like your business.  Determine your “why” Like your business’ vision, mission, and goals, you need to get clear on what your podcast is all about. Crystal clarity on your “why” behind a podcast will help you gain direction and focus as you move forward. The first step is to be honest with yourself and truly understand why you want to take on the commitment of a podcast. Focus on getting your vision and your business synched up. Take some time to be introspective and hone in on the “why.” This can look like spending time in silence or meditation, or just focusing on what is important to you and your business. A podcast is an extension of your business that takes time and effort—put in the early work to gain clarity so you can keep moving forward. With that “why” in mind, let’s turn to some of the benefits of podcasts. These benefits can help inform your “why” and show you the potential that podcasts have. There are four ways podcasts can help your business: they can help you grow your network, grow your knowledge, grow your brand, and grow your profits. 1. Podcasting helps you grow your network It is likely that you have mentors, inspirations, or even heroes in your field—people you would love to meet and rub shoulders with. People you are dying to ask just a few questions if only you can get a moment of their time. One of the top benefits of podcasting is that you can invite guests to your podcast and make those all-important network connections. Whether you are hosting guests on your own show or being interviewed on someone else’s, podcasting gives you the chance to have a meaningful, in-depth conversation with industry experts. You can skip past the gatekeepers of high-level leaders and invite them directly onto your show.  Most podcasts range from 30-60 minutes, but there are also the pre- and post-show informal chats and conversations. There can be a variety of opportunities from this networking: mentorship, potential clients, and important strategic partnerships.  2. Podcasting helps you grow your knowledge A business owner has to be a lifelong learner. If you’re listening to Podcast Marketing Radio or reading this now, you’ve already made an important step to continue to pursue further knowledge. Diving into the world of podcasting is an excellent way to continue to grow in your industry expertise.  Think about it—you are hosting top industry professionals on your show and you are in the driver’s seat! You can ask the questions you want and steer the conversation in a way where both you and your audience can learn and grow in knowledge. One guest (who you’ll hear from on an upcoming episode) shared with us that he charges $1,000 per hour of counseling. His appearance on the podcast is akin to that hour of counselling… for free! Take advantage of the time you have with industry leaders to learn and grow as you converse with them. 3. Podcasting helps you grow your brand Growing your brand is an obvious “why” behind starting a podcast. You are a business owner with an important product, service, and message to get out there. A podcast can help you reach broad audiences and increase your brand recognition.  The thing that is special about podcasts is they are the most repurpose-able type of content out there. One podcast episode can be repurposed into blogs, social media, video, and other forms of
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