44 - The Free Spirits Company with Milan Martin: Breaking the Stigma: The Truth About Non-Alcoholic Beverages
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44 - The Free Spirits Company with Milan Martin: Breaking the Stigma: The Truth About Non-Alcoholic Beverages
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About this listen
In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder, CEO, and Board Chair of The Free Spirits Company, Milan Martin. Milan shares his journey from advertising to creating non-alcoholic spirits, emphasizing the importance of branding, storytelling, and consumer psychology.
He discusses the growing trend of moderation in drinking, the misconceptions about non-alcoholic beverages, and the cultural shift towards "dry dating." Milan highlights the challenges of launching a new product category and the significance of community and identity in branding.
Want to learn more about Milan's work? Click HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
Want to learn more about Deevo's work? Check out his website HERE.